BLOG行銷：
它是什麼，如何做Blog Marketing: What It Is and How to Do It
作者： Randy Duermyer
於2016年9月14日更新
What is a Blog?
The term blog comes from the combination of "web" and "log" or "weblog," which initially started in the 1990s as an online diary. Eventually the term was shortened to "blog," but still remained a resource where people could provide personal accounts of their lives. At that time, blogs were traditionally built websites that were updated and uploaded manually, limiting the number of bloggers to only those who knew how to build and upload web pages.
It wasn't until the late 1990s, when LiveJournal and then Blogger developed platforms, that blogging didn't require people know coding or web design. In the early 2000s, WordPress came along, and quickly grew into one of the most used blogging platforms.
Blogs are often lumped in with social media because of their interactive nature. Prior to blogging, visitors could sign website guest books, but there wasn't a method to have a conversation online (except email) until blogging and the use of comments.
Another aspect of blogs that differ from traditional websites is the frequency in which it's updated. Many websites are static, in that once they're up, the information doesn't change. Blogs, on the other hand, are like news sites, that are updated often with new content.
Like many new resources that pop up, visionary entrepreneurs recognized the blog format as a marketing tool, and began to use it to provide information and updates to their customers, and as a way to draw in new business.
From there, blogs grew into a new and effective marketing strategy.
What is Blog Marketing?
Blog marketing is the process of reaching a business' target market through the use of a blog. Initially, business owners would have a blog separate from their websites, but eventually, they integrated the two to make it easier for them to manage, as well as easier for visitors to access.
Today, many business owners use a blogging platform, such as WordPress, for both their site and blog. Further, as blogging has grown in ease and popularity, many people have created businesses from blogging (as opposed to having a business first then blogging). For example, some food blogs are businesses in and of themselves.
The Pros of Blog Marketing
The very nature of blogging makes them idea for marketing since they provide new content to draw people back and offer a way for consumers and businesses to interact. Here are a few other benefits:
Inexpensive to start and run. While there are free blogging platforms, such as Blogger and Wordpress.com, to maintain a professional appearance that allows for your unique brand to shine through, use a self-hosted option, such as WordPress.org. For the cost of a domain and webhosting, you can have a customized blog marketing for you.
Easy to use. Most blogging platforms are simple to use. If you can copy, paste, type, drag & drop, and upload, you can have a professional looking blog.
Effective way to have new and return traffic come to your site so what's new. Offering tips, updates and other new content gives people a reason to return to your business website.
Improves search engine ranking. Google in particular likes to find and rank new content, and many entrepreneurs use blogging specifically for search engine optimization (SEO)
Allows you to show off your expertise to gain trust and credibility with your market. People like to now who they do business with. With a blog you can prove you're an expert, provide helpful tips and other valuable information, all of which help consumers feel good about spending money on your product or service.
Connect with your market. While most businesses now use Twitter and other social platforms more than blogs for engagement, blogs can allow you to have a conversation with your market. This allows you to build trust and rapport, as well as get feedback and provide customer service.
It can make money beyond your product or service. You can accept advertising, promote affiliate products and get sponsors, adding additional sources of revenue to your business.
The Cons of Blog Marketing
Like just about everything else in life, there is a downside to blogging, including:
Time consuming. Creating new content and updating your blog can take a significant amount of time. Hiring freelance writers and a virtual assistant can help.
Need a constant stream of ideas. Along with time, having something new blog about is one of the biggest challenges bloggers face.
It can take time to see results. The Internet is overloaded with information, so getting people to your blog takes time.
It needs to be marketed too. You're using the blog to market your business, but for it to work, people need to know about it, which means you have to find your target market and entice them to your blog.
How to Do Blog Marketing
Starting a blog and using it to promote your business can be set up within minutes. It's the ongoing management and marketing that will take time.
Make a blog marketing plan. What are you going to share on your blog? News, tips, resources, etc? Further, how often will you update your blog? Daily, weekly, etc?
Create your blog. Decide on your blogging platform, and set it up, including customization that fits your business. Be sure to use the same logo on your blog as on your website (if you have a separate website), to retain consistency. If you use a free blog platform (not recommended for business blogging), have a domain name pointing to the blog so make it easier for consumers to get to your site.
Fill your blog with several posts ASAP. Readers don't like to visit a blog with only one or two posts. Add ten or more posts quickly, and then go to your regular post schedule.
Market your blog. It's very easy to integrate social media into your blogs, so that your blog posts go out to your followers. Include your blog on your marketing materials as well.
Reply to comments. Remember, blogs are social, so people will ask questions, provide feedback, or share their opinion. Delete spam posts.
Updated September 2016 Leslie Truex
什麼是Weblog？
術語BLOG來自“web”和“log”或“blog”的組合，它最初在20世紀90年代開始在線日記。 最終這個術語縮寫為“blog”，但仍然是人們可以提供個人帳號生活的資源。 那時候，BLOG傳統上是經過手動更新和上傳的網站，只限於知道如何構建和上傳網頁的BLOG主的數量。
直到20世紀90年代末，當LiveJournal和Blogger開發平台時，這個BLOG不需要人們知道編碼或網頁設計。 在21世紀初，WordPress來了，迅速成長為最常用的BLOG平台之一。
由於社交媒體的互動性，BLOG往往被集中在社交媒體中。 在BLOG之前，訪問者可以登錄網站客人的書籍，但是在BLOG和評論的使用之前，沒有一種在線交流（電子郵件除外）的方法。
與傳統網站不同的BLOG的另一個方面是更新頻率。 許多網站是靜態的，因為一旦它們起來，信息就不會改變。 另一方面，BLOG就像是新聞網站，這些新聞網站經常被新內容更新。
像許多新的資源一樣，有遠見的企業家將BLOG格式認定為營銷工具，並開始使用它為客戶提供信息和更新，並作為吸引新業務的一種方式。從那裡，BLOG成長為一個新的有效的營銷策略。
什麼是BLOG營銷？
BLOG營銷是通過使用BLOG達成業務目標市場的過程。 最初，企業主將有一個BLOG與他們的網站分開，但最終他們整合了兩者，使他們更容易管理，以及訪問者更容易訪問此一BLOG。
今天，許多企業主為網站和BLOG使用了一個BLOG平台，如WordPress。 此外，隨著BLOG在輕鬆和受歡迎程度上的增長，許多人通過BLOG創建了企業（而不是首先創業，然後是BLOG）。 例如，一些食品BLOG本身就是企業。
BLOG營銷的優勢
BLOG的本質就是讓他們了解營銷手段，因為他們提供了新的內容來吸引人們回來，並為消費者和企業提供交互方式。 這裡有一些其他好處：
廉價開始運行。 雖然有免費BLOG平台，如Blogger和Wordpress.com，為了保持專業的外觀，允許您的獨特品牌發光，使用自主選擇，如WordPress.org。 對於網域和webhosting的費用，您可以為您定制BLOG營銷。
使用方便。 大多數BLOG平台使用起來很簡單。 如果你可以復制，粘貼，輸入，拖放和上傳，你可以有一個專業的BLOG。
有效的方式讓新的和返回的流量來到你的網站，所以有什麼新的。 提供提示，更新和其他新內容使人們有理由返回您的商業網站。
提高搜索引擎排名。 Google特別喜歡搜尋和排名新內容，許多企業家使用專門針對搜索引擎優化（SEO）的BLOG，
讓您炫耀您的專業知識 ，以獲得與您的市場的信任和信譽。 人們喜歡現在和他們做生意。 通過BLOG，您可以證明您是專家，提供有用的提示和其他有價值的信息，所有這些都有助於消費者在您的產品或服務上花錢。
與您的市場聯繫 雖然大多數企業現在使用Twitter和其他社交平台超過BLOG進行參與，但BLOG可以讓您與您的市場進行對話。 這使您能夠建立信任和融洽關係，並獲得反饋並提供客戶服務。
它可以賺錢超出您的產品或服務。 您可以接受廣告， 宣傳聯盟產品並獲得贊助商，為您的業務增加額外的收入來源 。
BLOG營銷的缺點
就像生活中的一切一樣，BLOG有一個缺點，包括：
耗時的。 創建新內容並更新BLOG可能需要大量時間。 聘請自由撰稿人和虛擬助理可以幫助。
需要不斷的想法。 隨著時間的推移，有一些新的BLOG是BLOG面臨的最大挑戰之一。
看到結果可能需要時間。 互聯網的信息超載，讓人們到你的BLOG需要時間。
它也需要上市。 您正在使用BLOG來營銷您的業務，但是為了使其有效，人們需要了解它，這意味著您必須找到您的目標市場並吸引他們到您的BLOG。
如何做BLOG營銷
啟動BLOG並使用它來宣傳您的業務可以在幾分鐘內設置。 正在進行的管理和營銷將需要時間。
製作BLOG營銷計劃。 你要在你的BLOG上分享什麼？ 新聞，提示，資源等？ 此外，您多久更新一次BLOG？ 每日，每周等？
創建你的BLOG 決定您的BLOG平台，並設置它，包括適合您的業務的定制。 確保在您的BLOG上使用與您網站上相同的徽標（如果您有單獨的網站），以保持一致性。 如果您使用免費BLOG平台（不推薦用於商業BLOG），請將域名指向BLOG，以便消費者輕鬆訪問您的網站。
盡快填寫您的BLOG幾個帖子。 讀者不喜歡只訪問一個或兩個帖子的BLOG。 快速添加十個或更多的帖子，然後轉到您的正常發佈時間表。
推銷你的BLOG 將社交媒體整合到您的BLOG中是非常容易的，以便您的博文發布給您的關注者。 在您的營銷資料中加入您的BLOG。
回複評論。 記住，BLOG是社交的，所以人們會問問題，提供反饋或分享他們的意見。 刪除垃圾郵件
2016年9月更新Leslie True
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